TKO President outlines plans to boost WWE revenue through sponsorships, ticket price hikes, and event reductions

TKO President Mark Shapiro recently discussed the company’s plans for WWE following its merger with UFC. Shapiro highlighted that Endeavor, TKO’s parent company, identified numerous untapped sponsorship opportunities within WWE. Despite already implementing significant changes in this area, Shapiro emphasized that they are still in the early stages of integration and have more improvements planned.

One of TKO’s key strategies to boost WWE’s revenue is by increasing ticket prices, which Shapiro believes have been too low for an extended period. The company has already raised prices and plans to continue this trend. Additionally, Shapiro announced that WWE will reduce the number of live events, or “house shows,” next year due to their low profit margins.

Shapiro also noted that WWE, in its “current state,” is about 20 years old, possibly referring to when the company went public. He stressed that there is still substantial room for revenue growth, with the integration process ongoing and creative teams working on new pitches to sell WWE.

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