AEW Shifts Focus to Storytelling, Says Adam Copeland: Long-Term Narratives Key to Sustainable Success

AEW, a major wrestling promotion, has faced criticism for prioritizing high-profile matches over storytelling in recent years. However, according to AEW star Adam Copeland, the company is now shifting its focus back to narrative-driven content. Copeland believes that while dream matches are exciting, they aren’t sustainable in the long run. He emphasized that good storytelling can endure and be revisited, providing a more lasting impact on audiences.

To illustrate his point, Copeland referenced the ongoing feud between “Hangman” Adam Page and Swerve Strickland. This rivalry, which began a year ago, was recently reignited for AEW’s All Out event, culminating in a brutal cage match main event won by Page. This example demonstrates how long-term storytelling can create compelling narratives and maintain fan interest over extended periods.

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